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4-star hotel Check-in 16:00 · Check-out 11:00

Aura Hotel Times Square

Stay at Aura Hotel Times Square, a stylish 3.8-star boutique hotel in NYC near Broadway. Enjoy Italian-themed rooms, free Wi-Fi, fitness center, and dining options.

120 W 44th St, New York, NY 10036, United States View on map
7.6/10
Good Based on 2411 recent guest reviews
Free Wi-Fi Paid parking Accessible Air-conditioned Laundry service
What recent guests emphasize

Balanced comfort in a prime Times Square location

Guests appreciate the convenient setting, friendly staff, and clean, comfortable rooms, though some note occasional water pressure issues and typical city noise.

Guests often praise

  • Excellent location just steps from Times Square, Broadway, and public transit.
  • Friendly, helpful, and attentive staff providing smooth check-ins and personalized service.
  • Clean, spacious rooms with comfortable beds and daily housekeeping.
  • Added touches like free Wi-Fi, welcome drink vouchers, and a well-equipped fitness center.
  • The Long Room Irish bar next door offers great food, drinks, and lively atmosphere.

Worth knowing

  • Water pressure may be inconsistent in some rooms, a common issue acknowledged by several guests.
  • Noise from city traffic and air conditioning units can be noticeable; bringing earplugs or a sound machine is recommended.
  • Room views vary, with some facing internal walls rather than city sights.
  • No complimentary breakfast or airport shuttle—is paid parking available on site.
  • Limited closet space in rooms, typical for a central Manhattan property.

Best for

  • Visitors seeking a convenient base in the heart of Manhattan’s Theater District.
  • Travelers looking for clean, modern accommodations with a friendly atmosphere.
  • Guests who value proximity to nightlife, dining, shopping, and cultural attractions.
  • Those comfortable with typical NYC urban noise and hotel sizes.
  • Anyone interested in a pet-friendly hotel with on-site dining options.
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About this property

Welcome to Aura Hotel Times Square

Located in the heart of New York City at 120 W 44th St, Aura Hotel Times Square offers a stylish Italian-themed stay with upscale rooms and contemporary comforts. The property features air-conditioned accommodations with free Wi-Fi and serves dining options through its onsite French bistro and the popular neighboring Long Room, an Irish and American bar and live music venue praised for its vibrant atmosphere.

Facilities include paid parking, a fitness center equipped with Peloton machines, laundry service, and room service. The hotel is pet-friendly, smoke-free, and accessible, making it suitable for a range of guests from business travelers to families. Check-in begins at 4 PM and check-out is by 11 AM, aligning with standard city hotel practices.

Guests benefit from a prime Times Square location, close to major attractions such as Broadway theaters, Bryant Park, the Museum of Modern Art, and the Empire State Building. Reviewers often highlight the convenience for sightseeing and easy access to transportation. Some mention occasional weak water pressure, which appears to be a common challenge in New York hotels, but praise the cleanliness, comfortable beds, and attentive staff service.

With a rating of 3.8 based on over 2,300 reviews, Aura Hotel Times Square appeals to visitors looking for a well-positioned, boutique-style stay with a lively surrounding neighborhood. It suits travelers prioritizing location and local dining experiences, including those planning extended stays or events, given its additional serviced apartment and event venue features.

Summary compiled by GoHotelly editors from verified guest reviews, partner descriptions and editorial notes.
Facilities & essentials

What's on-site and what you should know before you arrive

The short version: what's available day-to-day, and the key practical details most travelers search for.

Most popular facilities

Free Wi-Fi
Paid parking
Accessible
Air-conditioned
Laundry service
Pet-friendly
Room service
Kid-friendly
Restaurant
Fitness center
Bar
Smoke-free

Not available at this property

Breakfast
Pool
Business center
Airport shuttle
Verified guest reviews

What recent guests are actually saying

Reviews from travelers who stayed here in the last 12 months, grouped to help you spot the pattern quickly.

CO
Cameron Orr Apr 03, 2026
10

Amazing hotel. Ignore all the negative reviews about lack of water pressure, it’s fine, plus, you’re in New York City which is notoriously known for this issue, this shouldn’t be pinned on the hotel. Room was perfect, new towels every day, bed also made too! The air con can be loud but I sleep with a fan 365 days a year for noise at night anyway so suited me perfectly. We already want to come back and this will be the hotel we’ll be staying at!

EC
Eloy Contreras Mar 17, 2026
8.0

I booked with them in my birthday, and it was the best experience for me, everything near and all my schedule was done perfectly thanks of the good location of the hotel, so the room was perfect just for myself, always clean, no noises, but the only bad thing was that sometimes the pressure of the water was weak. If I want to walk around time square at night I was at least 5 minutes to be there, it was awsome! Definitely I will back here, maybe in my next Birthday. Staff were very kind and at the end they saved my bag for no extra charge and they were friendly. Ps. I was there the 2do week in January.

G
Guillermo Feb 26, 2026
10

This hotel was an absolute steal. Location could not be beaten and service was on point. I would love to give a shoutout to Adrian who made our first couple days so easy with a smooth check-in and couple information points on the hotel surroundings. Definitely coming back

VC
Valen Castelli Feb 03, 2026
10

Where can I start? It was the perfect place to star, really near everything, housekeeping was awesome and the lady that was always cleaning our room was so kind! Then as a person that carries their pillow everywhere, the hotel has the most comfortable beds and pillows ever! Also shout out to Carlos, who was kind enough to talk to us while we waited for our taxi and then for solving us a problem we had with transportation. The staff is really on everything, we had the most magical New York stay and we look forward to go back to the hotel the next time we're around! All absolutely amazing! Greetings from Argentina!

DL
Danielle Long Jan 24, 2026
10

Aura is lovely. We had a king room and it was very clean and spacious. We encountered difficulty with turning off our bathroom light and facilities immediately came and fixed the problem. The Long Room next door had fantastic food, drinks and service and the free drink coupons from Aura were great! Carlos in the baggage room is one of the nicest people we have ever met. The gym has Peloton equipment. And you cannot beat the location- quick walk to Bryant Park and in the heart of Times Square. We had a view of a wall, but we didn’t come to the city to look out of our hotel window so we didn’t mind. Would definitely stay here again!

AW
Alyssa Weaver Jan 22, 2026
10

From the moment we walked in we were warmly greeted by staff. Room was big for what I was expecting in NYC and the price couldn’t be beat for being steps from Times Square! I couldn’t believe it. We even had a room facing the street so had a nice little view of the theatre across the street. Was able to walk to some nice restaurants, yoga, shopping and our Broadway show. Seemed very clean and house keeping came each day. Taking a sound machine with us helped drown out some of the typical city noise.

MM
Michael Mitchell Jan 17, 2026
10

Great hotel. We stayed in the deluxe king room, which had plenty of space for what we needed. Limited space for hanging clothes but no different from most hotels in big cities. Shower was great, hot and good pressure. Great value for what we paid. Me and my husband were made to feel very welcome by all staff. Had to ask at check-in for the drinks vouchers for next door but they happily gave them. Amazing location for Times Square and Broadway and close to subways for getting around - we easily got to Central Park, Queens, Brooklyn, Governor’s Island, financial district. Oh and the bed was VERY comfortable (from someone who is very fussy). Would definitely stay here again.

J
Jacob Jan 12, 2026
10

I liked the experience, the hotel is situated directly at Times Square s you can explore the city the whole day. My room was quiet, tidy, newly renovated and the gym has enough to do a workout. I felt very welcomed from the beginning. Reception was so friendly to let me check in to my room 3h ealier and on your last day you can store your luggage in the hotel to make the kost of your stay. I also got 2 vouchers for welcome drinks in the bar. Breakfast was served by an energetic and super friendly women. You could feel that she likes to host guests. Overall, a good hotel.

Location & neighborhood

Where you'll find Aura Hotel Times Square

New York, USA

Bustling, brightly lit area with Broadway shows, chain restaurants, Times Square & 42nd Street.

  • Grand Central Terminal 13 min Walk
  • 33 St 15 min Walk
  • 42 St-Bryant Pk 5 min Walk
  • John F. Kennedy International Airport 39 min Car · 56 min Transit
  • Newark Liberty International Airport 33 min Car · 51 min Transit
  • LaGuardia Airport 26 min Car · 36 min Transit
Things to do nearby

Worth the walk or a quick ride

Curated spots travelers usually pair with a stay in New York. Distances are rough real-world times, not straight-line.

The Museum of Modern Art 59,342 reviews

The Museum of Modern Art

11 W 53rd St, New York, NY 10019, United States

4.6 · Modern Art Museum
Empire State Building 126,919 reviews

Empire State Building

20 W 34th St., New York, NY 10001, United States

4.7 · Historical Landmark
Times Square 242,376 reviews

Times Square

Manhattan, NY 10036, United States

4.7 · Plaza
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