Located in the heart of New York City at 120 W 44th St, Aura Hotel Times Square offers a stylish Italian-themed stay with upscale rooms and contemporary comforts. The property features air-conditioned accommodations with free Wi-Fi and serves dining options through its onsite French bistro and the popular neighboring Long Room, an Irish and American bar and live music venue praised for its vibrant atmosphere.
Facilities include paid parking, a fitness center equipped with Peloton machines, laundry service, and room service. The hotel is pet-friendly, smoke-free, and accessible, making it suitable for a range of guests from business travelers to families. Check-in begins at 4 PM and check-out is by 11 AM, aligning with standard city hotel practices.
Guests benefit from a prime Times Square location, close to major attractions such as Broadway theaters, Bryant Park, the Museum of Modern Art, and the Empire State Building. Reviewers often highlight the convenience for sightseeing and easy access to transportation. Some mention occasional weak water pressure, which appears to be a common challenge in New York hotels, but praise the cleanliness, comfortable beds, and attentive staff service.
With a rating of 3.8 based on over 2,300 reviews, Aura Hotel Times Square appeals to visitors looking for a well-positioned, boutique-style stay with a lively surrounding neighborhood. It suits travelers prioritizing location and local dining experiences, including those planning extended stays or events, given its additional serviced apartment and event venue features.
Summary compiled by GoHotelly editors from verified guest reviews, partner descriptions and editorial notes.